Legends Fencing
A fencing club with a programme ladder and memberships to sell — so the site sells them rather than describing them.
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What the site had to do
The club's offer is a progression, and the site mirrors it exactly: trial sessions, foundation programme, intermediate programme, private lessons and sparring. A visitor can see where they would start and where it leads, which is the thing that converts a curious adult into a member.
Social formats — League of Legends, Strategy Socials, custom experiences — sit alongside the competitive ladder, because a good share of adult sign-ups are there for the community rather than the medals. Memberships run through WooCommerce so sign-up is a purchase, not an enquiry, and an FAQ plus testimonials handle the newcomer hesitation. A companion app is promoted from the site.
