Understanding Local SEO - Webby.SG
Difference Between SEO and Local SEO
Importance of Local SEO
How Local SEO Works
- NAP citations
- Location of the searchers
- Updated Google My Business listing
- Number of positive reviews on Google My Business listing
- Geo-targeting words used in search query
- Keywords used in reviews and Google My Business listing
- Location of backlinks
- Geo-targeted keywords in Meta Title and page content
- Shares on social media
Google Local Map Pack
Why Google My Business (GMB) Listing Matters in Local SEO?
Mobile First
Google has released statistics to show that mobile traffic has overtaken desktop traffic. Approximately 60% of all searches take place on a mobile device, and nearly half of all mobile searches are related to a location, for example, people searching for a Japanese restaurant near them for dinner. When you have an updated and optimized Google My Business listing, you are well-positioned to capture the audience.
Google is Showing More GMB Listings in their Search Results
And GMB listings appear just below the Google ads. When choosing which GMB to rank, Google looks at different ranking signals such as positive reviews, keywords within GMB, etc.
Build your Business Profile
GMB listing allows you to input information such as your business’s location, opening hours, contact information, website links, reviews, business description, business images, etc. A well-optimized GMB ranks well on Google Search results and allows you to showcase your business to your potential customers.
On-Page Optimization for Local SEO
- Having a consistent Name, Address, and Phone Number (NAP) online.
- Add location pages on your website.
- Ensure local keywords are present in your meta title tag, headers tag, and meta description.
- Ensure local keywords are present within your website content. Build new pages to accommodate local keywords if necessary.
- Build internal linking within your website local pages.
- Set up and optimize your Google My Business listing.
- Ensure your website loads faster on both desktop and mobile devices.
Link Building for Local SEO
- Create links on your local online business directories with consistent NAP
- Gather all your local distributors, partners, and suppliers. Look at their website to identify specific pages where a link to you would make sense and send an email to them to request the link.
- Join your local chamber of business and get your website listed on their website.
- Sponsor an event and get them to do a shout-out about your company with a link on their website.
- Guest posting on local websites.
- Engage on social media and post content to link to your website.
- Create press releases about your company and submit them to local news sites.