Technical copywriting focuses on selling and marketing software, apps, technology services, computer hardware, electronics, devices, tools, and machinery. Copywriters working in this niche are experienced in explaining technical information in an easy-to-grasp way, ensuring the language matches the knowledge level of the audience. Technical copywriters help customers understand a product and its benefits, which is especially critical for software services that aren’t tangible. Consider our technical copywriting services to help you create effective landing pages, product pages, case studies, and ad copy.