TikTok Advertising: Formats, Costs and Best Practices for Brands
Social media marketing matters more than most Singapore businesses realise. This is a clear, jargon-free look at tiktok advertising: formats, costs and best practices for…
Social media marketing matters more than most Singapore businesses realise. This is a clear, jargon-free look at tiktok advertising: formats, costs and best practices for brands — what it means in practice and how to get it right.
You own your accounts
Your website, ad accounts and data should be in your name. A good partner keeps clients with results, not by holding their assets hostage.
Concentrate, don’t scatter
You rarely need every channel. Pick the two or three where your customers actually are, run them well, and add more only once those are working.
Results compound over time
Real marketing pays back over months, not days. Be wary of anyone promising overnight results — the honest approach sets realistic, compounding expectations.
Right-size to your stage
A small business and an established brand need different mixes and budgets. Match the plan to where you are now and where you’re heading, not to a sales target.
