// DIGITAL MARKETING · SINGAPORE

RIGHT PEOPLE. RIGHT MESSAGE. RIGHT NOW.

Precisely targeted ads on Meta, TikTok, LinkedIn and YouTube — creative testing, retargeting and flat fees, optimised for cost per lead.

◆Flat fees — no spend markup

◆YouTube Ads include a free landing page

◆Pixel & tracking set up properly first

// QUICK ANSWER

Webby SG runs paid social campaigns (SMA) for Singapore businesses — targeted ads on Facebook, Instagram, TikTok, LinkedIn and YouTube with audience research, creative testing, retargeting and proper conversion tracking. Flat management fees with no markup on your media budget; YouTube campaigns include a complimentary landing page.

WHY PAID SOCIAL DISAPPOINTS.

Boosted posts and abandoned pixels — the usual reasons paid social “didn’t work”:

! “Boost post” buttons pressed instead of campaigns built — reach without targeting or goal

! No pixel or conversion setup — optimising for clicks because nothing else is measured

! One creative run to death — fatigue sets in, costs climb, nobody notices

! No retargeting — warm visitors who didn’t enquire are simply let go

! Wrong platform for the audience — B2B budgets burned on consumer placements

! Ads sent to a homepage that answers none of the ad’s promise

Find buyers before they search

Google Ads catches people already searching. Social ads create demand — putting your offer in front of people who match your best customers before they’ve thought to look. The craft is in targeting: interests, behaviours, lookalikes of your existing customers, and retargeting of everyone who visited but didn’t enquire.

On social, creative does most of the targeting work — so we test hooks, formats and offers continuously, keep what converts and kill what doesn’t.

// WHAT'S INCLUDED

◆Audience research & targeting

◆Ad creative design & copy

◆Pixel & conversion setup

◆A/B creative testing

◆Retargeting campaigns

◆Cost-per-lead reporting

955+

positive reviews on Carousell
★★★★★

WHAT PAID SOCIAL INCLUDES.

Full-funnel paid social, properly measured:

01

Audience research & targeting

Interests, behaviours, lookalikes and custom audiences built from your real customer data — not guesswork demographics.

02

Ad creative design & copy

Scroll-stopping creative and copy produced for each platform’s native format — tested in structured experiments.

03

Pixel & conversion setup

Meta pixel, TikTok pixel and GA4 events configured before spend — so campaigns optimise on enquiries, not clicks.

04

Retargeting campaigns

Warm audiences — site visitors, video viewers, engagers — brought back with sequenced messages. Usually the cheapest conversions you’ll buy.

05

A/B creative testing

Hooks, formats and offers tested continuously; budget follows the winners, fatigue is caught early.

06

YouTube Ads + landing page

Video campaigns on YouTube come with a complimentary landing page built to convert the click.

07

Cost-per-lead reporting

Spend, leads and cost per lead by platform and audience — monthly, in plain English.

FIRST 90 DAYS OF PAID SOCIAL.

WEEK 1

Tracking & audiences

Pixels and conversion events verified; audiences built from your customer data and research.

WEEKS 2–4

Launch & test

First creative experiments live across placements — structured tests, not one ad and hope.

MONTHS 2–3

Scale winners

Budget concentrates on winning audiences and creative; retargeting sequences deepen.

ONGOING

Refresh & expand

Creative refreshed before fatigue, new audiences tested, spend scaled where returns justify it.

OUR PAID SOCIAL PRINCIPLES.

Creative is the targeting

The algorithm finds people; the creative qualifies them. We invest in testing accordingly.

Flat fees, your accounts

No percentage of spend, no markup, and ad accounts registered to your business.

Retargeting first

The warmest audience is the one you already paid for. We never let it walk away unworked.

Platform honesty

If TikTok — or any platform — is wrong for your audience, we say so before your budget finds out.

// HONEST EXPECTATIONS

What paid social can do, honestly.

Expect the first month to be a structured learning period: creative tests need data before cost per lead settles. From month two, budget concentrates on what’s proven and costs typically improve.

Paid social creates demand; search captures it. The strongest accounts run both — social ads to plant the idea, Google to catch the search that follows.

Common questions.

Which platform is best for ads?+

Meta (Facebook/Instagram) suits most consumer businesses; LinkedIn for B2B; TikTok for younger audiences; YouTube for video-led offers — and it comes with a complimentary landing page. We recommend based on where your buyers are.

How much does paid social management cost?+

Flat monthly management fees, published openly — never a percentage of your ad spend, and your media budget is never marked up.

What is retargeting?+

Showing ads to people who already visited your site or engaged with you — typically the cheapest conversions you will ever buy. We set it up as standard.

SMA or SMM — what is the difference?+

SMM is organic content and community; SMA is paid advertising. Organic builds trust, paid scales reach — they work best together, and we run both.

How quickly will I see results?+

Campaigns launch within days. The first weeks are structured testing; cost per lead typically settles and improves from month two as winners scale.

Do you make the ad creative?+

Yes — design, video formats and copy, native to each platform, tested continuously and refreshed before fatigue sets in.

Who owns the ad accounts and pixel data?+

You do — accounts and pixels are registered to your business, so the data keeps working for you regardless of who manages it later.

Is lead capture PDPA-compliant?+

Yes — lead forms and data handling are PDPA-compliant as standard.

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