TOP OF GOOGLE. TODAY. ON BUDGET.
Google Ads campaigns tuned for leads, not vanity clicks — flat management fees, your ad account, visible at the top of search this week.
Webby SG manages Google Ads (SEM) for Singapore SMEs on flat-fee retainers — we never take a percentage of your ad spend. Campaigns are built on buying-intent keywords with ruthless negative keyword lists, proper conversion tracking, and weekly optimisation toward cost per lead. You keep ownership of your account and data.
WHERE AD BUDGETS LEAK.
Most Google Ads accounts we audit lose 30–50% of spend to the same mistakes:
Why flat fees matter
Most agencies charge a percentage of your ad spend — which means they earn more when you spend more, whether or not it works. We charge a flat management fee. Our only incentive is the one you’d want: making your budget produce more leads.
And because we build websites too, we fix the other half of ad performance — the landing page — instead of pointing fingers at it.
★★★★★
WHAT GOOGLE ADS MANAGEMENT INCLUDES.
A defined monthly scope, not a black box:
Campaign strategy & structure
Campaigns built around buying-intent keywords for your market — tight ad groups, right match types, sensible geo-targeting for Singapore.
Negative keyword discipline
A ruthless and growing negative list — reviewed against the search terms report weekly — so budget never buys irrelevant clicks.
Ad copywriting & testing
Ads that qualify the clicker before they cost you money, tested continuously — winners kept, losers killed.
Conversion tracking setup
Calls, forms and WhatsApp clicks tracked properly in GA4 and Tag Manager before a dollar is spent — so optimisation runs on real data.
Weekly bid & budget optimisation
Budget shifts every week toward the keywords and ads producing leads at the best cost.
Landing page advice & builds
Clicks go to pages that match the search and convert on mobile — we audit yours, or build one that does.
Monthly cost-per-lead reporting
Spend, leads, cost per lead and what changes next month — in plain English.
FIRST 90 DAYS ON ADS.
WHERE GOOGLE ADS WORKS HARDEST.
High-intent searches with real customer value — our sweet spots:
OUR ADS PRINCIPLES.
What ads can do, and how fast.
Campaigns go live within days and most clients see enquiries in the first weeks — that’s the strength of ads over SEO. The first month is also a learning period: expect cost per lead to improve as data accumulates and negatives tighten.
Ads stop when spend stops. For durable growth, most clients pair ads (immediate leads) with SEO (compounding leads) — and we report both in the same monthly summary.