// WEB DEVELOPMENT · SINGAPORE

IN THEIR POCKET. ON THEIR MIND. IN YOUR FAVOUR.

iOS and Android apps focused on one job done brilliantly — booking, loyalty, ordering, self-service — from idea to App Store, without the agency bloat.

◆iOS + Android from one codebase

◆Store submission handled end-to-end

◆Fixed quotes with milestones

// QUICK ANSWER

Webby SG develops mobile apps for Singapore businesses — iOS and Android apps for booking, loyalty, ordering and customer self-service, usually built from a single cross-platform codebase to keep costs sensible. We handle design, development, testing and App Store / Play Store submission end to end, with fixed milestone-based quotes.

WHY MOST BUSINESS APPS FAIL.

The app graveyard is full of good intentions. The patterns that put them there:

! Built to do everything, so it does nothing well — and nobody opens it twice

! Native built twice from scratch when one cross-platform codebase would do — double cost, double maintenance

! No reason to return — no booking, points, ordering or content that earns its home-screen spot

! Designed desktop-first by people who never watched a customer use it

! Store submission treated as an afterthought — weeks lost in review rejections

! An app where a mobile-optimised website would have served better and cost less

One core job, done brilliantly

A business app pays off only if customers open it again. We design around one core job — booking, ordering, loyalty, support — and make that job effortless, instead of cramming in features nobody asked for.

And we’ll tell you honestly if you don’t need an app: sometimes a fast mobile web experience serves customers better and costs a fraction. That advice is free.

// WHAT'S INCLUDED

◆UX & UI design

◆iOS & Android development

◆App Store & Play Store submission

◆Push notifications & analytics

◆Backend & API development

◆Post-launch support

955+

positive reviews on Carousell
★★★★★

WHAT MOBILE DEVELOPMENT INCLUDES.

From idea to live in both stores:

01

UX & UI design

Flows designed around real usage — thumb-reach, 44px targets, three taps to the thing customers came for.

02

iOS & Android from one codebase

Cross-platform development where it fits — both stores, one build, sensible maintenance costs. Native where performance truly demands it.

03

Backend & API development

The server side that powers accounts, bookings, orders and content — built and documented alongside the app.

04

Push notifications & analytics

Re-engagement done respectfully, and analytics that show what users actually do — so iteration is informed.

05

App Store & Play Store submission

Accounts, listings, screenshots and the review process handled — we’ve been through it many times.

06

Post-launch support

OS updates, fixes and iteration on a monthly arrangement — cancellable, like everything we do.

IDEA TO APP STORE.

STEP 1

Scope the core job

What must this app do brilliantly? We define the one job, the users and the success measure — and quote fixed.

STEP 2

Design & prototype

Clickable designs you can put in front of real customers before a line of code is written.

STEP 3

Build & test

Milestone builds you can install and try. Testing on real devices, both platforms.

STEP 4

Ship & support

Store submission, launch, analytics review and ongoing iteration support.

OUR APP PHILOSOPHY.

Honest “do you need an app?” advice

If a mobile web experience serves your customers better, we’ll say so before you spend.

One codebase where possible

Cross-platform keeps build and maintenance costs sane — most business apps don’t need twice-built native.

Designed for retention

The measure isn’t downloads — it’s second opens. We design for the return visit.

Everything in your name

Developer accounts, code and analytics are yours. Full documentation at handover.

// HONEST EXPECTATIONS

App budgets and timelines, honestly.

A focused booking, loyalty or ordering app is a manageable project; a marketplace or social platform is not a first step. We’ll tell you which side of that line your idea sits on at the free scoping call.

Store review adds days to any launch plan — we build that into the schedule, and handle rejections if they come.

Common questions.

How much does a mobile app cost in Singapore?+

It varies with complexity — a focused booking or loyalty app costs far less than a marketplace. We scope first, then give a fixed quote with milestones. Scoping is free.

iOS, Android, or both?+

Usually both, from a single cross-platform codebase — you reach both stores without double the budget. We advise based on where your customers are.

Do you handle App Store submission?+

Yes — accounts, listings, screenshots, the review process and launch. Rejections, if they happen, are ours to fix.

Do I actually need an app, or just a better mobile site?+

Great question — and sometimes the answer is the site. If customers use you occasionally, mobile web usually wins; if they book, order or earn points repeatedly, an app earns its place. We’ll advise honestly.

How long does an app take to build?+

A focused app typically takes a few months including design, testing and store review. Your milestone schedule shows what lands when.

Who owns the app and the code?+

You do — developer accounts, code, backend and analytics are all in your name, with documentation handed over.

What happens after launch?+

OS updates, fixes and feature iteration on a monthly support arrangement — cancellable anytime.

Can the app connect to my website or systems?+

Yes — shared backends, single customer records and integrations with your existing tools are part of the build.

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